Best Software for Personal Trainers (2027): 8 Platforms and What They Really Cost

Amir Lahav, founder of Coach+11 min readUpdated
Short answer

Coach+ is the best software for personal trainers in 2027. You get a web dashboard, a coach app and your own branded client app in one system. AI drafts programs and meal plans. Nutrition and community come with Growth, with no add-ons. True costs for all eight platforms, checked November 2026, are below.

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This guide compares eight platforms: Coach+, ABC Trainerize, TrueCoach, Everfit, PT Distinction, Hevy Coach, Kahunas and Exercise.com. Software here means three parts: a web dashboard where the coach builds plans, a coach mobile app for day-to-day work, and the app clients train in. For each platform you get the plans, what costs extra and the true monthly cost at 10, 45 and 150 clients.

This guide is written by the Coach+ team. Facts about the other platforms come from their own pricing and feature pages, checked in November 2026.

01

Which personal trainer software should you pick at a glance?

Pick Coach+ if you want training, nutrition, check-ins and a client community in one system with your brand on it. Coach+ has a 30-day free trial with no credit card. The table shows who each platform is for and where its pricing starts.

Coach+ coach dashboard with active clients, latest activity and today’s schedule
Coach+ coach dashboard, November 2026.
Personal trainer software at a glance, checked November 2026
SoftwareBest forStarting priceWhat you get
Coach+Best overall: AI, nutrition and a community in your own branded app$39/month (up to 10 clients)AI programs and workout analyzer, check-ins, branded web app, coach app; nutrition, community and booking from Growth ($89)
ABC TrainerizeClient-count pricing with paid add-onsFree (1 client); $10/month (up to 2)AI Workout Builder and meal logging from Grow; nutrition, booking, payments and video coaching are add-ons
TrueCoachProgramming-focused coaching$29.98/month (up to 5 clients)Workout builder, MyFitnessPal sync; custom-branded app from Standard
EverfitClient-count pricing with paid add-onsFree (up to 5 clients); $29/month (up to 10)AI Workout Builder (Beta); booking, check-in forms and macros on Pro; auto-generated meal plans are an add-on
PT DistinctionFlat plans with a per-client fee above the limit$19.90/month (3 clients)AI Program Builder and AI Meal Planner on all plans; custom-branded apps from Pro ($59.90)
Hevy CoachTraining-only coaching in the public Hevy app$25/month (up to 10 clients)Plan builder with 400+ exercises; clients log workouts in the Hevy app
KahunasPer-seat pricing$5 per seat/month (3 to 24 seats)Builder, nutrition, check-ins and messaging; communities from 100 seats, white label from 200
Exercise.comGym billing and membershipsQuote onlyBooking, memberships, payments and marketing for gyms and studios
02

What does training plus nutrition really cost at 10, 45 and 150 clients?

At 45 clients, Coach+ Growth is $89 a month with AI meal plans, food logging, check-ins, community and booking included. Trainerize comes to $180 and Everfit to $134 once you add their nutrition add-ons. Each cell shows the cheapest plan that covers the count and the arithmetic.

True monthly cost for training and nutrition by client count, checked November 2026
Software10 clients45 clients150 clientsWhat that price includes
Coach+$39 Essentials, or $89 Growth with nutrition$89 Growth$199 UltimatePrograms, check-ins, branded web app on all plans; nutrition, community, booking from Growth; native apps on Ultimate
ABC Trainerize$50 Pro 15 + $20 nutrition = $70 (+$169 one-time app)$135 Pro 50 + $45 nutrition = $180 (+$169 one-time app)Pro price at 150 clients not listed on their site; Studio Plus $275 (up to 500, add-ons included)Booking +$25/mo below Studio Plus; AI check-ins need FitMetrics ($149/mo + usage), not counted
TrueCoach$69.98 Standard (up to 20)$164.98 Pro (up to 50)Price above 50 clients not listed on their siteMeal plans are uploaded documents; food tracking through MyFitnessPal; check-ins and booking not listed
Everfit$29 Pro + $39 meal plans = $68$95 Pro (50) + $39 meal plans = $134Pro steps run to 300 clients; the 150-client price is not listed in our checkBooking and check-in forms included on Pro; own iOS and Android apps on Enterprise by quote
PT Distinction$59.90 Pro$89.90 Master$89.90 Master + 100 × $1.60 = $249.90AI programs, AI meal plans and check-ins on all plans; custom-branded apps on Pro and Master; client self-booking not listed
Hevy Coach$25$90 (26 to 50 clients)$250 (101 to 200 clients)Training only; nutrition, check-ins, booking and a branded app not listed
Kahunas10 seats × $5 = $5050 seats × $2 = $100 (less than 45 × $2.50 = $112.50)200 seats × $1 = $200 (less than 150 × $1.50 = $225)Nutrition and check-ins included; no communities below 100 seats or white label below 200
Exercise.comQuote onlyQuote onlyQuote onlyGym billing and memberships; meal plans not listed
Prices in USD per month on monthly billing, checked November 2026 on each platform’s pricing page. One-time fees are shown separately. PT Distinction: Pro at 10 clients costs less than Basic $19.90 + 7 × $6 = $61.90, and Master at 45 less than Pro $59.90 + 20 × $2.40 = $107.90.

Per client, Coach+ Growth works out to $89 / 45 = $1.98 a month, with nutrition, community and booking included. On Trainerize with nutrition, the same 45 clients cost $4.00 each ($180 / 45).

At 10 clients, Growth costs more than an add-on stack. It covers up to 45 clients, so the price stays at $89 as you grow from 10 to 45. Over the same growth, Trainerize goes from $70 to $180 and Everfit from $68 to $134.

03

What does personal trainer software actually include?

Personal trainer software has three parts: a coach web dashboard for building programs and meal plans, a coach mobile app for check-ins and messages during the day, and a client app where clients train and log. Coach+ gives you all three on every plan. Here is what each platform lists for each part.

Dashboard, coach app and client app, checked November 2026
SoftwareCoach web dashboardCoach mobile appClient appPrice at 45 clients
Coach+Yes, every planLyft+ Coach on iOS and Android, every planBranded web app on every plan; native branded iOS and Android apps on Ultimate$89 Growth
ABC TrainerizeWeb appOne shared app for trainers and clientsShared Trainerize app; branded app $169 one-time on Pro$135 Pro 50 + $45 nutrition = $180
TrueCoachCoach dashboard listedShared iOS app; separate Android coach appShared iOS app and Android client app; custom-branded app from Standard$164.98 Pro (up to 50)
EverfitWeb access listedCoach App (iOS and Android) on Pro and StudioLogo and colors on Pro; own iOS and Android apps on Enterprise by quote$95 Pro (50) + $39 meal plans = $134
PT DistinctionTrainer portal for desktop, tablet or mobileSeparate trainer app not listed on their siteiOS and Android client apps; custom-branded on Pro and Master$89.90 Master (up to 50)
Hevy CoachDashboard listedCoach App listedThe public Hevy app$90 (26 to 50 clients)
KahunasCoach dashboard listedOne shared app for coaches and clientsShared Kahunas app; white label from 200 seats50 seats × $2 = $100
Exercise.comGym management softwareNot listed on their siteCustom-branded apps, by quoteQuote only
Facts from each platform’s own site, checked November 2026. Prices in USD per month on monthly billing.
The Coach+ plan editor in the coach web dashboard, with a weekly training plan
Coach+ plan editor, November 2026.
04

How do personal trainer platforms compare side by side?

Coach+ has Yes in every column from Growth up, with no add-ons. Cells for the other platforms show what their own site lists; "Not listed on their site" means we could not find it there.

Features of personal trainer software, checked November 2026
SoftwareAI programsAI meal plansClient food loggingCommunity feedBranded appCheck-insBooking
Coach+Yes, every planYes (Growth and up)Yes (Growth and up)Yes (Growth and up)Yes, every planYes, every planYes (Growth and up)
ABC TrainerizeYes (from Grow)Add-on ($20 to $45/mo)YesGroups and challengesAdd-on ($169 one-time, Pro)Consultation forms (Pro); check-ins via paid add-onAdd-on ($25/mo)
TrueCoachNot listed on their siteNot listed on their siteVia MyFitnessPal syncGroup messagingYes (Standard and Pro)Not listed on their siteNot listed on their site
EverfitBeta, plan not listedAdd-on ($39/mo)YesForums (Pro), group chat (Studio)Logo and colors (Pro); own apps by quoteYes (Pro and up)Yes (Pro and up)
PT DistinctionYes, all plansYes, all plansPhoto food diary, MyFitnessPal syncGroups and group messagingPro and MasterCheck-ins and missed schedule monitoringThrough Zapier and outside booking software
Hevy CoachNot listed on their siteNot listed on their siteNot listed on their siteSocial features in the public Hevy appNot listed on their siteNot listed on their siteNot listed on their site
KahunasNot listed on their siteNot listed on their siteYesFrom 100 seatsWhite label from 200 seatsYesNot listed on their site
Exercise.comNot listed on their siteNot listed on their siteNutrition tracking listedGroups and challengesCustom-branded apps, by quoteFront-desk check-insYes
Coach+ AI meal plans, food logging, community, messaging and booking are on Growth and Ultimate. Facts about other platforms from their own sites, checked November 2026.
In Coach+

Why is Coach+ the best software for personal trainers?

Coach+ coach dashboard overview

Coach+ is the best software for personal trainers because programs, nutrition, check-ins, messaging, booking and a client community live in one place. You build in the web dashboard, follow up from the coach app, and clients see it all in an app with your name on it.

AI that does the first draft. Describe a client in plain language and the AI drafts a training program or a meal plan. Upload your existing Excel or PDF programs and the AI turns them into plans. You review and edit before anything reaches the client. Plans draw on 500+ exercises with demo videos, and meal plans on 50,000+ food items with AI search.

An AI workout analyzer. The AI reads a client’s logged workouts and gives one recommendation, such as adding weight or reps. You apply it with one tap.

A community feed that fills itself. Finished workouts and PRs post to a private feed in your branded app automatically, with no share toggle for clients to forget. Clients can react to each post.

Your brand on every plan. Every plan includes a branded web app with your name, logo and colors. Ultimate adds native branded iOS and Android apps. You coach from Lyft+ Coach, the coach app for iOS and Android, on all plans.

A meal plan drafted by AI in Coach+, with calorie and macro totals
Coach+ AI meal plan, November 2026.

Simple pricing. Essentials is $39 a month for up to 10 clients, Growth $89 for up to 45 and Ultimate $199 for up to 150, with 10% off yearly billing. Nutrition, community, messaging and booking come with Growth, so there is no add-on list to price out.

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06

What does ABC Trainerize cost and include?

ABC Trainerize is a coaching platform priced by client count, with several features sold as add-ons. Its site lists an AI Workout Builder from Grow, programs from scratch or templates, meal logging by photo or search from Grow, consultation forms from Pro 5, and groups and challenges. Trainers and clients use one shared app. The trial is 30 days with no credit card, then the account moves to the free plan.

ABC Trainerize homepage
ABC Trainerize homepage, November 2026.
  • Basic: free for 1 client.
  • Grow: $10 a month for up to 2 clients.
  • Pro 5, 15, 30 and 50: $25, $50, $79 and $135 a month, with more Pro steps up to 200 clients.
  • Studio Plus: $275 a month for up to 500 clients, all add-ons included.

What costs extra: Advanced Nutrition with the Smart Meal Planner ($20 a month up to Pro 15, $45 from Pro 30), the Business add-on with self-booking ($25 a month), video coaching ($10), Stripe payments ($10 a month) and a branded app on Pro ($169 one-time). AI check-ins are part of FitMetrics, an add-on at $149 a month plus $0.10 per AI action. An AI workout analyzer is not listed on their site.

07

What does TrueCoach cost and include?

TrueCoach is a programming-focused coaching app priced by active clients. The features page shows a drag-and-drop workout builder with templates, calorie and macro goals, meal plans as uploaded documents, macro tracking through MyFitnessPal, habits, progress photos and group messaging. The trial is 14 days with no credit card.

TrueCoach homepage
TrueCoach homepage, November 2026.
  • Starter: $29.98 a month for up to 5 clients.
  • Standard: $69.98 a month for up to 20 clients, adding a custom-branded app.
  • Pro: $164.98 a month for up to 50 clients.

What costs extra: the custom-branded app needs Standard or Pro. AI drafting of programs or meal plans, weekly check-ins, client booking and an AI workout analyzer are not listed on their site, and neither is a price above 50 clients.

08

What does Everfit cost and include?

Everfit is a coaching platform priced by client count. Everfit lists an AI Workout Builder labeled Beta, MacroSnap AI meal scanning, progress photos on all plans, check-in forms and self-booking from Pro, forums on Pro and group chat on Studio. The trial is 30 days with no credit card, and Starter stays free for up to 5 clients.

Everfit homepage
Everfit homepage, November 2026.
  • Starter: free for up to 5 clients.
  • Pro: $29 a month for up to 10 clients, $49 for 20, $75 for 35 and $95 for 50, with more steps up to 300.
  • Studio: $105 a month for up to 50 clients, adding group chat and broadcasts.

What costs extra: Meal Plans & Recipe Books at $39 a month, which holds the auto-generated meal plans, Autoflow from $29 and Payments & Packages from $9 a month. Own iOS and Android apps are on Enterprise, priced through sales. An AI workout analyzer is not listed on their site.

09

What does PT Distinction cost and include?

PT Distinction is personal trainer software with three plans, each including a set number of clients and a monthly fee for each client above it. Its pricing page lists an AI Program Builder, nutrition coaching, an AI Meal Planner, an AI Assistant, group training, in-app messaging, automated workflows and package sales on all plans. Its features page lists a photo food diary, MyFitnessPal integration and check-ins with missed schedule monitoring. The trial is 1 month; whether a card is needed is not published.

PT Distinction homepage
PT Distinction homepage, November 2026.
  • Basic: $19.90 a month with 3 clients, then $6 a month per extra client. Standard iOS and Android apps, no custom branding.
  • Pro: $59.90 a month with 25 clients, then $2.40 per extra client, adding custom-branded iOS and Android apps.
  • Master: $89.90 a month with 50 clients, then $1.60 per extra client.

What costs extra: each client above the plan limit, after a free first month for that client. Their FAQ says there are no paid add-ons and extra trainers are free. Client self-booking is not listed; their site links outside booking software through Zapier. A separate trainer app and an AI workout analyzer are not listed on their site.

10

What does Hevy Coach cost and include?

Hevy Coach is coaching software where clients train in the public Hevy workout app. The site describes a plan builder with 400+ exercises and custom exercises, a coach app, and tracking of performance and adherence. Social features are in the public Hevy app, not an app with your brand. The trial is 30 days with no credit card.

Hevy Coach homepage
Hevy Coach homepage, November 2026.
  • 1 to 10 clients: $25 a month.
  • 11 to 25 clients: $50 a month; 26 to 50 clients: $90 a month.
  • 51 to 100 clients: $160 a month; 101 to 200 clients: $250 a month, with more steps up to 1,000.

What costs extra: add-ons are not listed on their site. Nutrition features, AI drafting, check-ins, booking and a branded app are not listed either.

11

What does Kahunas cost and include?

Kahunas charges per seat, one for every active client and team member, and adds features by tier. Features include workout plans with exercise videos, nutrition plans, an in-app nutrition logger, check-ins and group messaging. Coaches and clients share one app, and the trial is 14 days.

Kahunas homepage
Kahunas homepage, November 2026.
  • 3 to 24 seats: $5 per seat a month.
  • 25 to 49 seats: $2.50 per seat; 50 to 99 seats: $2 per seat.
  • 100 to 199 seats: $1.50 per seat, adding communities; 200 to 999 seats: $1 per seat, adding white label.

What costs extra: extra AI credits at $10 to $70 a month. Communities need 100 seats and white label needs 200. AI drafting of programs or meal plans is not listed on their site.

12

What does Exercise.com cost and include?

Exercise.com is gym management software for gyms, studios and trainers: booking, memberships, payments and marketing. Listed features include a workout plan creator, nutrition tracking, groups, challenges and custom-branded apps. If your gym bills members on it, keep it for billing and add Coach+ for coaching.

Exercise.com homepage
Exercise.com homepage, November 2026.
  • All plans: quote only, shared after a demo call. A free trial is not listed on their site.

What costs extra: prices are not published, so add-on costs are not either. Meal plans and AI drafting of programs are not listed on their site.

13

How much does personal trainer software cost in 2027?

Coach+ costs $39, $89 or $199 a month, with nutrition included from Growth. Elsewhere, paid entry plans start at $10 (Trainerize Grow, up to 2 clients), and Trainerize and Everfit have limited free tiers.

Personal trainer software prices, checked November 2026
SoftwareEntry planMid planTop planFree option
Coach+Essentials $39 (up to 10 clients)Growth $89 (up to 45)Ultimate $199 (up to 150)30-day free trial, no credit card
ABC TrainerizeGrow $10 (up to 2)Pro 30 $79 (up to 30)Studio Plus $275 (up to 500)Basic, free for 1 client; 30-day trial, no credit card
TrueCoachStarter $29.98 (up to 5)Standard $69.98 (up to 20)Pro $164.98 (up to 50)14-day trial, no credit card
EverfitPro $29 (up to 10)Pro $95 (up to 50)Studio $105 (up to 50)Starter, free for up to 5 clients; 30-day trial, no credit card
PT DistinctionBasic $19.90 (3 clients)Pro $59.90 (25 clients)Master $89.90 (50 clients), then $1.60 per extra client1-month trial; card requirement not published
Hevy Coach$25 (up to 10)$90 (up to 50)$250 (up to 200)30-day trial, no credit card
Kahunas$5 per seat (3 to 24 seats)$2 per seat (50 to 99 seats)$1 per seat (200 to 999 seats)14-day trial
Exercise.comQuote onlyQuote onlyQuote onlyNot listed on their site
Prices in USD per month on monthly billing, checked November 2026 on each platform’s pricing page.
14

Which personal trainer software fits your business?

Coach+ fits every stage: Essentials to start, Growth when you add nutrition, and Ultimate for a team or your own app in the stores.

TemplateWhich personal trainer software fits your business?
  1. 1Just starting (under 10 clients)Coach+ Essentials, $39 a month, gives you programs, weekly check-ins, a branded web app and the Lyft+ Coach app. The 30-day trial needs no credit card.
  2. 2Nutrition is central to your coachingCoach+ Growth, $89 for up to 45 clients: AI meal plans, 50,000+ food items with AI search, and clients log food against your targets in the same app they train in.
  3. 3You want faster program buildingAny Coach+ plan. The AI drafts programs from a short description and turns your Excel or PDF programs into plans, and the AI workout analyzer gives one recommendation per client.
  4. 4Large roster or a team (50+ clients)Coach+ Ultimate, $199 a month for up to 150 clients and up to 10 coaches in one account.
  5. 5You want your own app in the App StoreCoach+ Ultimate adds native branded iOS and Android apps. Every plan already includes a branded web app.
  6. 6You coach in Hebrew or EnglishAny Coach+ plan. The dashboard and the client app work in both languages.
  7. 7Budget firstCoach+ Essentials at $39, then Growth when you add nutrition. Yearly billing takes 10% off.
15

What other tools do personal trainers need beyond training software?

Personal trainers also need a way to take payments, a booking calendar, a messaging channel and a website or link in bio. Coach+ covers booking and messaging from Growth.

Payments and a storefront. Coach+ Ultimate includes a storefront for selling programs with 0% commission.

Scheduling. From Growth, clients book sessions themselves and bookings sync with Google Calendar, so you skip the back-and-forth.

Messaging. From Growth, you message clients in the app with push notifications, next to their check-ins and logs.

A website or link in bio. This is where new clients find you. Keep it short: what you offer, the price and how to start. Coach+ takes over once the client signs up.

In Coach+

How do you switch to Coach+?

Coach+ coach dashboard overview

You switch to Coach+ in five steps during the 30-day free trial, with no credit card.

  1. 1Start your free trialSign up for 30 days free, no credit card required.
  2. 2Set up your brandAdd your name, logo and colors so your client app looks like your business.
  3. 3Bring your programs overUpload your existing Excel or PDF programs and let AI turn them into plans, or describe a client and let AI draft a new program and meal plan.
  4. 4Add your clientsAdd clients and invite them to your app, then assign their programs and meal plans.
  5. 5Turn on check-ins and communitySet weekly check-ins with progress photos and open your community feed (Growth and up) so clients’ workouts start posting from week one.
17

Which guides should you read next?

Read the app comparison next, then the guides on leaving Trainerize, online coaching and client management.

Comparing the client-facing apps: Best app for personal trainers: 7 apps compared

Leaving Trainerize: Trainerize alternatives compared

Coaching online beyond personal training: Best coaching app in 2027

Managing clients day to day: Personal trainer client management app: what it should do

Starting on a free plan or a trial: Best free app for personal trainers: what free really gets you

Questions

Frequently asked questions

What is the best software for personal trainers?

Coach+. It puts a web dashboard, a coach app and your branded client app in one system, with AI programs on every plan and AI meal plans, food logging, community and booking from Growth ($89 for up to 45 clients). Start with a 30-day free trial, no credit card.

What software do personal trainers use?

Personal trainers use Coach+, ABC Trainerize, TrueCoach, Everfit, PT Distinction, Hevy Coach and Kahunas for coaching, and gyms use Exercise.com for billing and memberships. Coach+ puts AI programs and meal plans, food logging and a community feed in the coach’s own branded app.

What is the best free software for personal trainers?

Coach+ gives you a 30-day free trial with no credit card, so you can run it with real clients before you pay. Free plans elsewhere are capped: Trainerize Basic covers 1 client and Everfit Starter up to 5.

How much does personal trainer software cost per month?

Coach+ costs $39, $89 or $199 a month for up to 10, 45 or 150 clients. Elsewhere, paid plans start at $10 (Trainerize Grow) and reach $275 (Trainerize Studio Plus, 500 clients) and more on per-client plans. Nutrition or booking add-ons can add $20 to $45 a month.

Is there personal trainer software with nutrition included?

Yes. Coach+ Growth and Ultimate include AI meal plans, 50,000+ food items with AI search and client food logging, with no nutrition add-on. On Trainerize and Everfit, meal planning is a paid add-on.

What is the best personal trainer software for online coaching?

Coach+ Growth, at $89 a month for up to 45 clients. It includes weekly check-ins with progress photos, messaging with push, meal plans, self-booking with Google Calendar sync and a private community feed in your branded app.

Try Coach+ free for 30 days

Set up your branded app, let AI turn your current programs into plans and invite your first clients. Everything in one place, no credit card required.

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