Online coaching platform for personal trainers, studios and gymsThe first social coaching platform.

Your clients train together in a community inside your own app. The AI builds the programs and meal plans. You coach.

30 days free. No credit card.
The Coach+ coach dashboard: active clients, workouts, check-ins and messages
A BodyPump class card in the community feed: five clients with their time, volume and PRs

Your dashboard on the left. Your client’s app on the right. One platform.

01 — Community

A feed that keeps clients coming back.

Every finished workout lands in a private feed inside your app. Clients see each other train, cheer each other on, and don’t want to be the one who skipped.

A BodyPump class card in the community feed: five clients with their time, volume and PRs

Classes become a leaderboard

Everyone who finished BodyPump on one card, with time, kilos and PRs.
A new PR card in the feed: Barbell squat 58 kg, 2.5 kg more than before

Every PR gets celebrated

A new best posts itself, Barbell squat 58 kg, +2.5 kg, and the reactions roll in.
A client’s post-workout photo in the community feed, under the coach’s pinned message

Clients share their day

Post-workout selfies and sunrise runs. Your pinned message stays on top.
More engagement.Clients open your app to see the feed, not just to log a set.
More retention.People quit programs. They don’t quit teams that notice when they’re gone.
More referrals.A feed full of PRs is the best sales page you’ll ever have.
Share cards

Your clients are your best ad.

PRs and workout wins go to Instagram stories in one tap, every share stamped with your brand, not ours.

  • A client’s workout share card for Instagram stories
  • A client’s workout share card for Instagram stories
  • A client’s workout share card for Instagram stories
  • A client’s workout share card for Instagram stories
  • A client’s workout share card for Instagram stories
  • A client’s workout share card for Instagram stories
  • A client’s workout share card for Instagram stories
  • A client’s workout share card for Instagram stories
  • A client’s workout share card for Instagram stories
  • A client’s workout share card for Instagram stories
  • A client’s workout share card for Instagram stories
  • A client’s workout share card for Instagram stories
  • A client’s workout share card for Instagram stories
02 — AI agent

Describe the workout. It builds it.

Type it like you’d say it. The AI assistant drafts the workout or meal plan from the Coach+ exercise library and food database, with sets and reps, and waits for your check, one suggestion at a time or all at once.

Workout assistant · coach dashboard
The AI assistant in the Coach+ workout editor suggesting exercises with sets and reps
Omer · Legs & bicepsBased on the last sessions
Barbell squatAll sets hit 7 reps at 105 kg
+2.5 kg
Romanian deadliftReps dropped in the last set
Keep
Barbell curlTop of the rep range two weeks running
+1 rep
Update plan
AI workout analyzer

It reads every session and suggests the next step.

The AI reviews a client’s logged workout and gives one clear recommendation, like adding weight where they’re ready. You review it and update the plan in one tap.

AI workout analyzer
Meal assistant · for clients

Clients describe it. It logs it.

“2 eggs and 100 g oatmeal” becomes a logged meal with calories and macros, counted against the plan you set. The AI draws on 50,000+ food items, so there’s no searching and no scales.

Meal assistant · for clients
Today’s meals: calories, protein, carbs and fat against the day’s targets
AI food assistant: describe what you ate and it adds it for you
03 — For clients

An app they’ll open every day.

Streaks, studio classes and the next workout on the first screen. Every set logged in a tap, with demo videos and a rest timer, and their meal plan, check-ins and community in the same app.

Today screen: weekly streak, studio classes and the next workout
Today. Streaks, classes, next workout.
Logging a workout set by set with a rest timer
Logging. Set by set, with a rest timer.
Apple Watch logging a Dumbbell Squat set of 42.5 kg for 12 reps, with live heart rate
Apple Watch. Sets, rest and heart rate on the wrist.

More about the client app

04 — Your app

Your name. Your colors. Your app.

Clients use your app, not ours. A branded web app on every plan, and your own App Store and Google Play apps on Ultimate. Pick a name and a color to see it.

Color
Build Lift Club for real30 days free · No credit card
  • Community feed
  • Share to Instagram
  • Workout videos
  • Nutrition logging
  • Progress graphs
  • Apple Health & Google Fit
Lift Club
06 — Who it’s for

Who is Coach+ for?

Coach+ (Coach Plus) is an online coaching platform for personal trainers and fitness professionals who coach in person, online or both. One subscription covers the coach dashboard, the coach app and the branded app your clients use.

  • Personal trainers

    Run in-person and online clients from one place: programs, weekly check-ins and chat, in an app with your name on it instead of PDFs and WhatsApp.

    The client app
  • Online coaches

    Coach clients anywhere with AI-drafted programs and meal plans, an AI workout analyzer and a private community that keeps them training between check-ins.

    How to become an online coach
  • Studios and gyms

    Studio classes in the client app, a programming board for your coaches, and teams of up to 10 coaches with their own clients on the Ultimate plan.

    Software for studios and gyms
  • Nutrition coaches

    Meal plans with calories and macros, AI food logging for clients against your targets, and progress check-ins with photos in one dashboard.

    Nutrition tracking for clients
07 — Getting started

How to start online coaching

  1. 1

    Open an account

    Sign up in a minute and get 30 days free, with no credit card and no commitment. Your dashboard and coach app are ready right away.

  2. 2

    Set up your brand

    Add your logo, colors and app name, then invite your first clients. They join your branded app with your coach username.

  3. 3

    Build with AI

    Describe a client and the AI drafts the program or meal plan, or turns your existing Excel and PDF programs into plans. You review, edit and assign it.

08 — Pricing

One price. No per-client fees. Pricing plans for personal trainers and coaches

Pricing plans for personal trainers and coaches

Essentials

For coaches ready to look professional online
$39/ Month
Billed monthly
Start Free 30-Day Trial
  • Up to 10 active clients
  • Workout program builder
  • 500+ exercise library + create custom exercises500+ exercises with video demos, searchable by muscle group and equipment.
  • Client profiles & progress tracking
  • Weekly check-in
  • Branded Web applicationClients log workouts in the browser — no app store required.
  • First branding setup included

Growth

Most popular
For coaches growing their client base and offer value
$89/ Month
Billed monthly
Start Free 30-Day Trial
  • Everything in Essentials, plus:
  • Up to 45 active clients (vs 10)
  • Built-in Smart calendar & client self-booking feature
  • Nutrition tracking & meal planningMacro targets, meal plans, and food logging for every client.
  • Unlimited branding updates
  • Built-in messaging featureIn-app chat with push notifications — no WhatsApp chaos.
  • Private feedShare wins, tips, and updates with your entire client base.

Ultimate

For coaches scaling into a team, brand, or storefront
$199/ Month
Billed monthly
Start Free 30-Day Trial
  • Everything in Growth, plus:
  • Up to 150 active clients (vs 45)
  • Up to 10 coach users (team support)Add sub-coaches with their own clients and permissions.
  • Built-in Smart calendar & client self-booking feature
  • Nutrition tracking & meal planningMacro targets, meal plans, and food logging for every client.
  • iOS and Android branded AppsNative iOS and Android apps published under your brand.
  • 0% commission — Native StorefrontSell programs and subscriptions directly from your branded app.

Questions

Can I start managing clients for free, without a credit card?

Yes. You can start your 30-day free trial without entering a credit card. Explore the platform, set up your brand, and add billing only when you are ready to continue.

Does the price go up as I add more clients?

No. Each plan has a fixed monthly price. Whether you have 1 client or the plan maximum, you pay the same amount. When you hit your plan's client cap, you'll be prompted to upgrade — no per-client fees, no surprise charges.

How long until my branded app is live in the stores?

Most coaches complete branding and go live within 2–4 weeks, including App Store and Google Play review. We guide you through setup and submission.

My clients are on WhatsApp — will they actually switch to an app?

Yes, and the AI agent makes it easy. It sends personalized invitations to your clients and guides them through downloading your branded app. Most coaches move their full client base in under a week.

I have programs in spreadsheets or PDFs — can I bring them in?

Yes. Upload your files and the AI reads them and converts them into ready-to-use workout or meal plans inside the platform. You don't start from zero — your existing work comes with you.

Does it work for a fitness studio or gym with several coaches?

Yes. Your studio or gym gets one branded app that your whole coaching team works in, and each coach has their own profile. Client management, programs, progress tracking, and messaging live in one system instead of a generic CRM, spreadsheets, and WhatsApp. Memberships, billing and door access stay in your existing gym management system.

Is Coach+ a client management app for personal trainers?

Yes. Coach+ is personal training software that combines client management (profiles, check-ins, progress tracking and messaging) with a branded app your clients use to train, log workouts and follow their meal plans.

What happens when the 30-day trial ends — and can I cancel anytime?

Yes, cancel anytime. You choose a plan that fits your client count and needs. If you ever decide to cancel, you keep full access until the end of your billing period — and your clients never lose access to the app.

How does Coach+ help me get more coaching clients?

Your own branded app gives you a stronger asset to promote in ads, social media, referrals, and sales calls. Instead of saying “I use an app,” you can say “download my app” — which makes your coaching feel more established and easier to trust.

Will clients see my brand or Coach+?

Clients experience your brand first: your name, your logo, your colors, your programs, and your coaching offer. Coach+ powers the platform behind the scenes.

Do I need technical skills?

None. A step-by-step wizard walks you through setup — you pick your colors, add your logo, preview your app, and you're done. No code, no developers, no configuration. If you ever get stuck, we're here to help.

Can I accept payments from clients through Coach+?

Yes — on the Ultimate plan you can sell programs and subscriptions through a native storefront with 0% platform commission. Lower tiers focus on coaching delivery; upgrade when you are ready to sell at scale.

Can I sell programs and build a higher-ticket coaching business?

Yes. You can run 1:1 clients alongside scalable programs — giving you more ways to earn beyond manual coaching hours. A branded app also makes your coaching feel more professional and premium, which helps you justify higher prices and attract clients who value quality.

Something else? Write to us.

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